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2018 Reading Challenge
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Guest Post: On Selling a “Sleigh-Load” of Books by Penny Sansevieri PLUS a Bonus Excerpt

Today I’m beyond pleased to be able to bring you some insight into the book marketing and sales world. Penny Sansevieri is CEO and founder of Author Marketing Experts, Inc. (AME) and an Adjunct Professor at NYU, and her latest book – 50 Ways to Sell a Sleigh-Load of Books – is designed to give you a peek behind the curtain so as to maximize the holiday sales market. Enjoy!

On Selling a Sleigh-Load of Books
by Penny Sansevieri

Retail sales reached nearly $700 billion dollars last year during the holidays. The outlook for this year is equally as sparkling. People are ready to shop and buy.

Are you all set to get your piece of the holiday pie?

If your heart tells you your answer is no, and you could use some help …then reading 50 Ways to Sell a Sleigh-Load of Books is a must! Marketing your book during the holidays isn’t complicated. But it does require sound planning and savvy execution. Bottom line, marketing strategies to sell more books during the holidays are not something you can put off until the last minute and then pull out of…Santa’s bag.
To be a holiday hit, you have to start now.

50 Ways to Sell a Sleigh-Load of Books will help you make it happen.

Set up as an easy-to-follow guide, 50 Ways to Sell a Sleigh-Load of Books shows you how to:

  • Plan ahead to relieve stress during peak sales times
  • Prep your website to drive more holiday traffic
  • Optimize your social media and other platforms to capture shoppers
  • Create straightforward, holiday-themed online events and promotions
  • Model and personalize what’s proven to work around the holidays
  • Use buyer psychology and holiday shopping behaviors to your benefit
  • Fine-tune approaches for BIG sales days like Black Friday and Cyber Monday
  • Ensure your Amazon page is ready to help you close those sales!

The Christmas book market is the biggest sales opportunity of the year. So 50 Ways to Sell a Sleigh-Load of Books doesn’t waste your time with broad-based concepts. Instead, it delivers detailed step-by-step instructions and examples that have been used successfully by bestselling authors.

There’s no need to reinvent the sleigh!

There’s even a bonus checklist, my personal recommendations for useful website, and a special offer and invitation from me to collaborate on your marketing plan.

So don’t delay! The sooner you put these proven expert strategies on your nice list, the bigger and better your holiday books sales will be!

About the Author
Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns.

To learn more about Penny’s books or her promotional services, you can visit her web site at www.amarketingexpert.com.

To check out her other books, visit her Amazon storefront.

Book Excerpt
I used to laugh at the “Christmas-in-July” ads until I promoted my first holiday-related book. We actually started the promotion in July, and July turned out to be the perfect time.

Why? Maybe no one buys or thinks about December in July, but the holiday buying season is tough. To make any kind of headway, you must start early. Capture the December sales, and get in front of the early shoppers. When those “Christmas-in-July” ads start to hit radio and TV, and social media and your inbox, consumers—those who like to shop early—start gathering ideas for their shopping lists.

When is it too late to start thinking about storming the holiday market? November is definitely much too late. October is iffy. If you’re staring September in the face and haven’t done a lick of marketing towards holiday sales, now might be your last chance.

Better to start early—mid to late summer is ideal.

In the coming pages, particularly regarding media, we’re going to look at timelines a lot. How early should you start pitching? When should you do promos? Plus, we look at key dates to be aware of and plan around.

Remember that if you want to do this, you need to plan ahead for many of these strategies, even down to booking e-book promotion dates. E-book promotions, especially, need to be reserved pretty far in advance.

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