This was a very interesting peek behind the curtain of how memories work – or, perhaps more precisely, DON’T work. It was a little more self-help and repetitive than I would have preferred… I do understand that the repetition is most likely a deliberate reinforcing of her specific messages about how to make things stick in our memories, but it made for a more laborious read than I anticipated given her writing style. I also appreciate that many people will likely find the “how-to” tips on improving the likelihood of creating lasting memories – but that wasn’t why I read this. I was looking for the why more than the how… Still, if you’re interested in knowing why things don’t stick and memory fails us more often than not (which is not a fault of our memory, most of the time, but rather our attention and failure to create a viable memory), it’s a very interesting read.
Thanks to NetGalley and the publisher for my obligation-free review copy.
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